About Us
Welcome to the Cognitive Behavior and Neuromarketing Lab. Our lab is dedicated to understanding the complexities of consumer decision-making through a multidisciplinary approach that integrates behavioral economics and experimental economics with cutting-edge neuroscience methods.
Our Mission
At the core of our work is a focus on how consumers make decisions. We aim to explore the psychological and neural mechanisms that shape consumer choices, preferences, and behaviors. By combining insights from behavioral economics, experimental economics, psychology, and neuroscience, we seek to advance research that supports more effective marketing strategies, better-informed public policies, and interventions that enhance consumer well-being.
Our Approach
Our research integrates established methods in behavioral economics with innovative tools from neuroscience, including:
Eye Tracking: By measuring eye movements, we gain insight into attention, perception, and information processing during decision-making.
Electroencephalography (EEG): EEG captures brain activity in real time, helping us better understand the neural processes underlying consumer responses and choices.
Behavioral Experiments: We conduct rigorous experiments in controlled settings to observe consumer behavior, test hypotheses, and generate actionable insights.